Web3 Infrastructure
-
5 Reasons Traditional Brands Are Struggling to Succeed in Web3
Web3 is a step forward in the internet’s evolution which puts power back in the hands of the individual users as opposed to large companies. It is built on blockchain which in turn allows for users to own and manage their digital assets and identities. Whereas in Web 2 large companies control the data and…
-
Web3 Loyalty in 2025: How AI, NFTs, and Tokens Are Changing Customer Rewards
Imagine if brand loyalty went beyond merely collecting points, instead you can own a stake or shares of your favorite brands. What if your engagement meant more than just discounts and gives you access to exclusive deals? What if it gave you influence? Traditional brand reward programs are broken. Brands pay alot for customers to…
-
Revolutionizing Fan Engagement: How McLaren F1 Used Web3 to Create Unforgettable Experiences
In the world of motorsport, fan engagement is everything. The sport creates a thrilling experience for both spectators and auto racers (Formula 1 drivers). For these duo, it has always been about speed, precision, and innovation. But what happens when you combine these principles with cutting-edge technology? One of the biggest pioneers pushing this shift…
-
Fetch.ai Unveils ASI-1 Mini, a Web3-Native AI for Automation
Fetch.ai has introduced ASI-1 Mini, a web3-native large language model (LLM) designed to support autonomous agent workflows. The launch of ASI-1 Mini marks a key milestone in the development of the distributed decentralized AI as ASI-1 Mini is the first AI model to have been introduced in the Artificial Superintelligence (ASI) Alliance, which includes Fetch.ai,…
-
Why User Effort Matters in AI Product Design: Secret to Increased Engagement
Imagine an AI-powered assistant that will do everything for you, allowing no effort to be required of you. This sounds perfect, right? However, studies and opinion tweets show that when AI have zero human input, users often lose interest. The paradox of artificial intelligence (AI) product design is this: reducing the level of friction is…
-
Merging Web2 and Web3: Revolutionizing E-commerce Through Decentralized Innovation
In the fast-evolving world of e-commerce, the convergence of Web2 and Web3 technologies presents brands with an unparalleled opportunity to innovate and connect with customers. This fusion of traditional e-commerce (Web2) with decentralized blockchain technology (Web3) paves the way for enhanced transparency, ownership, and personalized shopping experiences. Platforms like DecentraShop and initiatives by leading companies…
-
Building a Profitable Web3 Startup: Lessons from Companies that got it right
Most companies struggle to make a Web3 startup successful, but some seem to have nailed it. Compared to traditional tech startups, Web3 businesses function within a decentralized ecosystem where revenue models, user adoption, and rules are always changing. Despite this, top projects in DeFi, NFT, and blockchain SaaS have scaled successfully and are still profitable.…
-
Tokenizing Real-world Assets: The new frontier for institutional investors
Institutional investors are breaking new ground in finance with the tokenization of real-world assets, which integrates traditional markets with blockchain technology. From real estate and fine art to private equity, asset tokenization transforms ownership by converting valuables into tradeable tokens on the blockchain. Not only does this innovation convert physical assets into digital ones, it…
-
How Does Zero-Knowledge Proof Enhance Privacy in Blockchain Transactions?
Imagine a payment system in which a person’s identity, the amount sent, and the receiver’s information remain undisclosed. This is the level of privacy Zero-Knowledge Proof (ZKPs) offers within blockchain transactions. While it is adequate to note blockchain improved decentralization and security over the years, the level of transparency provided poses a significant privacy threat.…
-
Web3 – Akash Network: Disrupting the Cloud Computing Landscape
Cloud computing has become the backbone of the digital age, powering everything from streaming services to AI development. However, the market is dominated by a few major players — Amazon (AWS), Google (GCP), and Microsoft (Azure) — which collectively hold over 60% of the market share. Enter Akash Network: a decentralized cloud computing marketplace that…