One can say that in all strategic business related fields, loyal customers are the main drivers of growth and survival. Brands try to aim to enrich the customer experience by establishing and managing loyalty programs that are to provide optimal customer journeys. However, most times, companies face negative consequences as a result of ineffective loyalty …
Can Crypto Tokenization save your Customer Loyalty Program? Read More »
Anticipate the Want: The ability to identify the customer wants before one even realizes it. That is the key point of creating an unmatched customer journey: not a straight road down the sales funnel, but rather a way of suiting personalized needs, creating the tailored wants, which must go close or even beyond the customers’ …
Despite a few years of the drastic volatility in cryptocurrencies and short stint of “the roaring 2000teens” via the crowdfunding industry related to blockchain projects, we are still far from mainstream technology adoption. Numerous industries are waiting to absorb and accept the apparent benefits of blockchain technology. The Customer Relationship Management area is ripe for …
Unlocking untapped value in your CRM platforms with Blockchain Read More »
The distinction between omnichannel communications and multichannel communications is frequently blurred, and yet critically important for any company looking to optimize their revenue streams and CRMs. Omnichannel is not having consistent messaging on different mediums like social media, email marketing, and websites. It’s not having customer service reps interacting with customers online and having a …
Not Using Omnichannel? You’re Doing a Disservice to Your Bottom Line Read More »
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