Aptos, the blockchain platform with roots in Meta, is seeing big wins with hybrid “Web2.5” applications that blend the ease of Web2 with the innovation of Web3.
According to Ash Pampati, Aptos’ head of ecosystem, these platforms, which prioritize user-friendly experiences over full decentralization, are generating “tons of revenue,” especially in consumer-focused areas like fan loyalty and digital distribution.
Pampati, while speaking at Token2049 in Dubai, explained that Aptos’ developer-friendly platform allows projects to grow like traditional Web2 apps while keeping core Web3 principles intact.
This balance, he says, is key to attracting mainstream users who might find fully decentralized apps too complex. “Great consumer experiences drive adoption,” he noted, pointing to successful platforms on Aptos that have cracked the code on usability without sacrificing blockchain’s benefits.
However, he admitted that pulling in the next wave of non-crypto users remains a challenge. Many founders, he said, fall back on familiar trends like meme coins and NFTs instead of breaking new ground.
“I think the biggest challenge is predicting the next catalyst that pulls forward the next million, 10 million users into crypto. I think there’s a lot of tendency to go and refight old wars” Pampati told Cointelegraph.
His message to developers is to look ahead, not backward. Aptos is putting forward that Web2.5, which has a focus on smooth onboarding and real-world utility, may be the transition point between crypto natives and everyday users. But to see a wide-scale adoption, the field needs to see more innovation, not just nostalgia for past hype cycles.
While decentralization purists may debate Web2.5’s compromises, Aptos shows that practical solutions do pay off, and the next great step in crypto may be found in a blend of the best of both worlds.
Also read: Merging Web2 and Web3: Revolutionizing E-commerce Through Decentralized Innovation
